Alex Niehenke GUEST WRITERPartner at Scale Venture Partners
Small and medium-sized businesses are the lifeblood of the economy. By the latest estimates, they make up 99.9 percent of the businesses operating in the U.S. today and employ almost 48 percent of U.S. employees. So, why then do so many Silicon Valley software companies overlook small businesses?
The truth is, they don’t. Selling to small businesses is just really hard.
Of the 28 million business in the U.S., 23 million are run by solo entrepreneurs. What’s more, the average employee count for businesses that earn less than $1 million annually is only three. In other words, not only are the technology budgets small — they also have few to no employees to source, implement and use software in the first place.
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