Every salesperson has a go-to spiel for when someone asks who you are and what you do. You might call it a talk track, elevator pitch, or script — but you’ve got one.

To avoid talking yourself out of a deal before you’ve made it off the elevator, check out the strategies below. They’re four battle-tested ways to immediately improve your talk track and secure a follow-up meeting with a prospect you’ve just met.

Written by Jeff Hoffman – Read the full article